Creating a buyer persona is essential for any effective marketing strategy. Without knowing your target market, it is difficult to understand what kind of content to create or how to reach them. I’ll outline the steps for creating a buyer persona and show you how it can help you improve your marketing and sales strategies. …
The CIO is responsible for the technology strategy of an organization. They are tasked with ensuring that the company’s technology goals are aligned with its business objectives. As such, they are key decision-makers when it comes to purchasing new technology. If you’re selling technology products or services, it’s important to understand how to sell to …
Artificial intelligence (AI) is revolutionizing the field of marketing. By automating repetitive tasks and providing predictive analytics, AI is helping marketers increase efficiency, personalize messages, and improve customer engagement. In this article, we’ll explore some of the ways AI is being used in marketing today and how it’s shaping the future of customer engagement. What …
A review of LinkedIn job postings for application developers found low code application platforms require just as many software development skills as custom application development. Why it matters: IT leaders seeking to democratize technology with low code citizen developer projects may not realize low code platforms still require application development skills. The big picture: Regardless of required …
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After years of sneaking onto earnings calls, this BDR was called out by the Wall Street Journal and his colleagues turned on him. Read the amazing story of how he coaxed CEOs and CFOs into setting meetings so he could exceed KPIs.
Dave Birss spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies. This experience led to him writing more, philanthropy and video production. Dave’s latest book, “How To Get To Great …
Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great …
Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana’s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from …
Lauren Waldman is The Learning Pirate. Lauren is revolutionizing organizational learning. She’s a board certified training and development professional. She has spoken all over the world helping businesses and knowledge workers rediscover the power and pleasure of learning. Lauren and I talk about how we are taught and how that is different from the way …
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Jay Gibb is the founder and CEO of B2B SaaS company CloudSponge. At CloudSponge, Jay and his teams help thousands of businesses drive growth by enabling users to create recipient lists directly from their address books without leaving your website. In this episode, Jay talks with me about the most important content marketing piece – the …