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How to Create an Ideal Customer Profile (ICP) for B2B Sales and Marketing Teams

Creating an ideal customer profile (ICP) is essential for B2B sales and marketing. By understanding your target market, you can create content and messaging that resonates with them, making it more likely that they’ll become customers. This article provides templates and examples and explains the steps to creating an ideal customer profile, including who to …

How to Use Psychographics in Your Marketing

If you want to get ahead of your competition, you need to know how to use psychographics in your marketing. Psychographics studies consumer behavior, including their needs, values, and attitude. Psychographics helps you segment your audience to create specific marketing campaigns for each of your target market buyer personas to increase conversions and make more …

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How to Create a Buyer Persona

Creating a buyer persona is essential for any effective marketing strategy. Without knowing your target market, it is difficult to understand what kind of content to create or how to reach them. I’ll outline the steps for creating a buyer persona and show you how it can help you improve your marketing and sales strategies. …

How to Sell to a CIO

The CIO is responsible for the technology strategy of an organization. They are tasked with ensuring that the company’s technology goals are aligned with its business objectives. As such, they are key decision-makers when it comes to purchasing new technology. If you’re selling technology products or services, it’s important to understand how to sell to …

Artificial Intelligence in Marketing

Artificial intelligence (AI) is revolutionizing the field of marketing. By automating repetitive tasks and providing predictive analytics, AI is helping marketers increase efficiency, personalize messages, and improve customer engagement. In this article, we’ll explore some of the ways AI is being used in marketing today and how it’s shaping the future of customer engagement. What …

The Boldest BDR

After years of sneaking onto earnings calls, this BDR was called out by the Wall Street Journal and his colleagues turned on him. Read the amazing story of how he coaxed CEOs and CFOs into setting meetings so he could exceed KPIs.

How to Find Your Next Great Idea – Dave Birss

Dave Birss spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies. This experience led to him writing more, philanthropy and video production. Dave’s latest book, “How To Get To Great …

How to Formulate a Better Story – Carla Johnson

Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great …

Working Smart – Dave King

Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana’s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from …

You Think You Know but You Don’t – Lauren Waldman

Lauren Waldman is The Learning Pirate. Lauren is revolutionizing organizational learning. She’s a board certified training and development professional. She has spoken all over the world helping businesses and knowledge workers rediscover the power and pleasure of learning. Lauren and I talk about how we are taught and how that is different from the way …