About Me

I help enterprise software companies build better processes and content to tell value-based stories. Many stories use innovative content marketing and data visualization techniques, enabling sales organizations to convert and retain more customers.

Many of my stories have been featured on TechCrunch, USA Today, VentureBeat, The Next Web, Dark Reading, DZone, and many technology sites and blogs. Several conferences and outlets featured some of my presentations, including Dreamforce, Droidcon, Interop, New York’s Tech Forum, and hundreds of webinars and videos.

Today, I run marketing for Krista Software. Krista is an AI-led Intelligent Automation platform orchestrates people, systems, and AI to improve and optimize business outcomes.

Before automating everything with Krista, I worked at a mobile security software company, Zimperium. At Zimperium, I was responsible for content marketing and demand generation for Zimperium’s mobile application development business. Prior to Zimperium, I worked at CA Technologies enabling application delivery and operations professionals to build better enterprise applications in less time. Many of my projects were devoted to generating demand for pre-production software for application delivery, release management, and DevOps.

At CA, I constructed and contributed to an award-winning industry blog servicevirtualization.com to maintain thought leadership and SEO for service virtualization software.

Before moving over to CA, I advised software development organizations while at a Dallas startup, ITKO. ITKO invented the service virtualization concept and a software suite called LISA, which CA acquired in August 2011. Broadcom has since acquired CA Technologies.

Time devoted elsewhere consists of researching and being social on technology, riding my bike, barbecuing, and finding innovative marketing techniques and ideas to help B2B companies tell better stories.

If you have a question or an idea on sales, marketing, technology, cycling, or something else I may be interested in, feel free to contact me at scott @ thescottking.comLinkedIn, or Twitter, and I’ll get back to you as soon as I can.