How to Differentiate Sameness – Amy Franko

Amy Franko (@AmyFranko) ​built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy ​specializes in ​sales training​ and ​leadership development ​programs and is the author of The Modern Seller. Amy talks with me about sameness, differentiation, time management and continuing education.

Questions During Podcast

  • What is a modern seller? What makes them different?
  • How much does a modern seller need to differentiate themselves? Is it a big or small difference?
  • What tips do you normally provide for quickly implementing agile sales methods?
  • You invested a lot in the book about continuous learning. What percentage of sales leaders are investing in continuous learning with their teams?
  • Do you think salespeople are better or worse at time management? Why?
  • Who or what do you listen to or read to get inspiration?
  • If you didn’t have any responsibilities at home or work next week what would you do with your time?
  • Closing thoughts?

Links and Mentions

Contact Amy