How to Find Your Next Great Idea – Dave Birss

Dave Birss spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies. This experience led to him writing more, philanthropy and video production. Dave’s latest book, “How To Get To Great …

How to Formulate a Better Story – Carla Johnson

Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great …

Working Smart – Dave King

Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana’s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from …

Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The …

Speak Like Your Ideal Customer – Jeffrey Shaw

This episode is all about writing and creating content using your customer’s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His latest book, LINGO, helps business owners and entrepreneurs understand their ideal customer on …

Creating Long Form Content – Miles Anthony Smith

Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform solid keyword research using a reputable tool. How to curate content with solid on-page SEO elements. Then, how to push your content out for initial clicks and links. 3 Phases for Longform Posts Solid keyword research …

Chatbots – Peter Lisoskie

  Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a  shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time …

Contemporary Branding – Justin Foster and Emily Soccorsy

Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers …

Limit Buzzwords – Theresa Lanowitz

Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular “IT Superhero Series” of books. In this episode, Theresa …

Using Machine Learning to Mine Social Media Data – Lou Jordano

Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at …