Applying Virtual Reality – Jon Fullrich

Jon Fullrich is the creative director at VLG Advertising. At VLG, Jon is creating virtual reality applications as sales and marketing tools for medical and hi-tech companies. In this episode Jon discusses how he got started in animation at Texas A&M and how this evolved into building augmented reality. He describes two applications, the production …

Nothing Sells Product Like a Good Product – Matt Hillyer

Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt’s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing Jim’s work ethic and hearing rockabilly, kick-started Matt’s music endeavor. Matt …

How to Become a Successful Marketing Leader – Thomas Barta

Thomas Barta (@ThomasBarta) has consulted and marketed for over 20 years, in 14 industries, in 45 countries. A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO. His clients include many of the world’s most prominent companies, including over two dozen from the …

How to Build Social Media Relationships – Alan See

Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting …

A Growth Hacking Case Study – Jim Mackay

Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient ways to grow a business. In this episode I talk with Jim …

How to Become a Modern CMO – Miko Matsumura

I am pleased to welcome Miko Matsumura (@mikojava), CMO of Gradle, as my latest podcast guest. I really enjoyed talking with Miko and absorbing his energy. In this episode Miko outlines what it takes to become a modern CMO. He gives five great points on what you should do in order to grab one of …

How to Build a Content Marketing Strategy – Jason English

In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We …

How My Blog Built My Business – Scott Baradell of Idea Grove

In this episode I talk with Scott Baradell (@DallasInbound). Scott and I talk about how his personal outlet built a multi-million dollar B2B marketing agency. His passion for writing began as a journalist and grew when he started blogging about his personal life, family and experiences. His blog then helped launch his public relations and technical …

Digital Media Headhunter – Jim Durbin

In this episode Jim and I talk about his digital media recruiting efforts and why people contact him. Jim recruits and places marketing people in all types of digital media, demand generation and event planning roles in all parts of the country. If you are looking for a position, contact Jim on your channel of choice but …