A Growth Hacking Case Study – Jim Mackay

Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient ways to grow a business. In this episode I talk with Jim …

How to Build a Content Marketing Strategy – Jason English

In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We …

How My Blog Built My Business – Scott Baradell of Idea Grove

In this episode I talk with Scott Baradell (@DallasInbound). Scott and I talk about how his personal outlet built a multi-million dollar B2B marketing agency. His passion for writing began as a journalist and grew when he started blogging about his personal life, family and experiences. His blog then helped launch his public relations and technical …

Digital Media Headhunter – Jim Durbin

In this episode Jim and I talk about his digital media recruiting efforts and why people contact him.┬áJim recruits and places marketing people in all types of digital┬ámedia, demand generation and event planning roles in all parts of the country. If you are looking for a position, contact Jim on your channel of choice but …