Social Selling vs. Social Prospecting – Trish Bertuzzi

If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. …

Following Your Passion – Melanie Ofenloch

Melanie Ofenloch ( @DallasWineChick ) was a successful marketing executive at one of the largest marketing firms and saw social media as a new frontier. She wanted to learn what it could do for her clients so she jumped on Twitter. Tweeting for a couple of months, Melanie found her only followers were people working …

Fire Your Schwag – Jignesh Shah

Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay ahead of competition. Studying human behavior and decision-making processes led Jignesh Shah on …

Applying Virtual Reality – Jon Fullrich

Jon Fullrich is the creative director at VLG Advertising. At VLG, Jon is creating virtual reality applications as sales and marketing tools for medical and hi-tech companies. In this episode Jon discusses how he got started in animation at Texas A&M and how this evolved into building augmented reality. He describes two applications, the production …

Nothing Sells Product Like a Good Product – Matt Hillyer

Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt’s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing Jim’s work ethic and hearing rockabilly, kick-started Matt’s music endeavor. Matt …

How to Become a Successful Marketing Leader – Thomas Barta

Thomas Barta (@ThomasBarta) has consulted and marketed for over 20 years, in 14 industries, in 45 countries. A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO. His clients include many of the world’s most prominent companies, including over two dozen from the …

How to Build Social Media Relationships – Alan See

Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting …

A Growth Hacking Case Study – Jim Mackay

Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient ways to grow a business. In this episode I talk with Jim …

How to Become a Modern CMO – Miko Matsumura

I am pleased to welcome Miko Matsumura (@mikojava), CMO of Gradle, as my latest podcast guest. I really enjoyed talking with Miko and absorbing his energy. In this episode Miko outlines what it takes to become a modern CMO. He gives five great points on what you should do in order to grab one of …