Marketing Archives - Page 11 of 13

Growth Marketing – Sean Sheppard and Will Bunker

by Scott KingThe CMO Podcast February 9, 2017June 24, 2021Comments are Disabled

Sean Sheppard (@seanasheppard) and Will Bunker (@wbunker) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, …

Marketing Blockchain Solutions – Jeremy Epstein

by Scott KingThe CMO Podcast January 26, 2017June 24, 2021Comments are Disabled

Jeremy Epstein (@jer979) is an expert marketer helping companies make sense of solutions built on blockchain technology. In this episode, Jeremy and I discuss and define blockchain and what are some of the most common issues when marketing the idea to new customers. Join is and listen to how inefficiencies in the healthcare, mortgage, insurance …

Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks

by Scott KingThe CMO Podcast January 5, 2017June 24, 2021Comments are Disabled

Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of people who can attend from any given organization. But the obstacles of high-budgets, large event management …

Storytelling as a Business Competency – Billee Howard

by Scott KingThe CMO Podcast December 22, 2016June 24, 2021Comments are Disabled

Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and …

Advancing Digital Skills and Education – Edward Nevraumont

by Scott KingThe CMO Podcast December 15, 2016June 24, 2021Comments are Disabled

In 2008 Edward Nevraumont was working in Africa and found a consistent need amongst 6 different countries while working for the telecommunications company. He found there was a human capital problem and Africa couldn’t elevate itself out of the issue. He found people in power were there out of necessity and not because they had …

Technical Storytelling – Andi Mann

by Scott KingThe CMO Podcast December 8, 2016June 24, 2021Comments are Disabled

Marketing teams go to great lengths to get messaging out to customers and prospects in order to sell products or services. There are numerous assets from the content marketing teams explaining features and benefits. There are hundreds of marketing automation and monitoring tools to measure effectiveness and speed delivery or listen to social chatter. All of these and many …

Data Driven Decisions – Susan Ganeshan

by Scott KingThe CMO Podcast December 1, 2016June 24, 2021Comments are Disabled

Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a …

Marketing Your Cause – Jason Mitchell

by Scott KingThe CMO Podcast November 17, 2016June 24, 2021Comments are Disabled

Value-based products and services sell themselves. Companies work to provide more for less and in exchange will sell a product or service so customers get more value than the price paid for the service. What if you are trying to solicit funds for your cause? Jason Mitchell is an expert in nonprofit marketing and fundraising …

How the CMO Killed My Deal – Josh Steimle

by Scott KingPodcast, The CMO Podcast November 10, 2016July 15, 2022Comments are Disabled

Josh Steimle wanted to read a book about CMOs to brush up his sales skills. He searched for “CMOs at Work” since he had seen other “… at Work” books and couldn’t find one. This search led him to the publishers website and eventually to a form reading “write for us.” Josh filled out the …