Data Driven Decisions – Susan Ganeshan

Susan Ganeshan, CMO of Clarabridge
Susan Ganeshan, CMO of Clarabridge

Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience.

In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a weekly, monthly or quarterly basis. She then provides details on tools she is using and how these help create conversations for sales so they can ultimately help their customers.

Contact Susan

Sponsors

Links Mentioned