The Wild Pendulum – Sam Mallikarjunan
Hubspot marketing strategist, Sam Mallikarjunan, talks to Scott King about personalization, empathy, artificial intelligence and sales alignment.
Chatbots – Peter Lisoskie
Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time …
The Biggest Marketing Challenge – Ryan Shelley
Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and …
How to Create a Marketing Plan – Dave Chaffey
Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which …
Data Driven Decisions – Susan Ganeshan
Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a …
Fire Your Schwag – Jignesh Shah
Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay ahead of competition. Studying human behavior and decision-making processes led Jignesh Shah on …