How to Sell a Website – Jock Purtle

Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs …

Content Marketing & SEO – James Norquay

James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus …

Intent Based Buyers – Doug Llewellyn

Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company’s three core business units, strategic planning, corporate development activities, and Purch’s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed …

Growth Marketing is Not a Hack – Eddie Yoon

Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is …

Realities of Agile Marketing – Roland Smart

Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process. He performs his own research for his agile marketing podcast, has authored a book on the same …

Sales Role Specialization – Aaron Ross

Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …

Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks

Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of people who can attend from any given organization.  But the obstacles of high-budgets, large event management …

Data Driven Decisions – Susan Ganeshan

Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a …