Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or …
Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and …
James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus …
Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It’s mission is to enable a global audience make the smartest technology purchase decisions through it’s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh …
Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the Thumbtack marketplace to complete projects all over the country. Thumbtack provides a platform for professionals to find …
Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which …
Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great detail what makes great brands and explains how the culture at …
Strategy has typically been a service far removed from the teams responsible for execution — something we see on both the client and agency side. The result: executing teams don’t have clear guidelines for what they are solving and products don’t deliver the expected results. As marketers use more Agile methods, the strategist has new …
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Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …
Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and …
Read more “Storytelling as a Business Competency – Billee Howard”