Get Off the Hamster Wheel – Arnold Huffman
Get Off the Hamster Wheel – Arnold Huffman
The Marketing Value of History – Rich Jurek
Chief Marketing & Communications Officer of the Inland Group, Rich Jurek, explains the value of marketing historical events.
Using Humor in Storytelling – Kathy Klotz-Guest
Expert marketer, Kathy Klotz-Guest, explains how to use more humor and less jargon in business storytelling.
How to Create Personalized Videos at Scale – Eric Porres
The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or …
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5 Things I Changed to Win Webinar of the Year
I won webinar of the year by popular vote on an industry site by changing everything. I mean everything. I changed the story. I changed the presentation. I changed the graphics. I completely flipped our sales presentation upside down. I then threw it away and created an entirely different piece to tell an altogether different story in only 9 minutes.
Storytelling as a Business Competency – Billee Howard
Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and …
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