Using Humor in Storytelling – Kathy Klotz-Guest

In this episode I talk with speaker, author, and improv comedian, Kathy Klotz-Guest ( @kathyklotzguest ). Kathy left the Silicon Valley hustle but she didn’t leave her passion for telling better stories and banishing boring marketing behind. Kathy and I talk about how business storytelling drives great marketing, innovation and culture and how she came up with the term, #jargonmonoxide.


This episode of The Scott King Show is sponsored by ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects.

Questions During Episode

  1. How did you come up with #jargonmonoxide?
  2. Why don’t marketers understand how to tell better stories?
  3. What is the issue with product pitches?
  4. How do marketers get out of technical presentations and tell better stories?
  5. What company is telling a good story?
  6. How do product marketers tell better stories?
  7. What should they read or follow?
  8. How do you integrate human elements to tell a better story?
  9. Which of your accomplishments are you most proud of?
  10. Which of your projects did not work out like you expected?
  11. What do you read or follow for motivation?
  12. What do people seek your advice on?
  13. If you could do anything with your time, what would you do?
  14. Closing thoughts?

Contact Kathy