How to Create Personalized Videos at Scale – Eric Porres

by Scott Kingin The CMO Podcaston Posted on

The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention?

Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or a web page isn’t cutting it anymore, we have to get personal.

In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.

Questions During Podcast

  • I watched some of the videos on your site. How do you do that?
  • Does the service read the Facebook API?
  • How fast can I target users on Facebook based on activity that day?
  • Can your service read my Facebook location data?
  • How many pieces are in a modular video?
  • How have your customers improved their second campaign?
  • What brought you to SundaySky?
  • What do you think is the most personalized web experience?
  • What do you think about a highly complex video platform solving for complexity?
  • Can I make a sales video with your platform instead of an on-boarding video?
  • If you didn’t have any responsibilities at home or work, what would you do with your time?
  • How do you prefer people contact you with questions?
  • Closing thoughts?

Links and Mentions

Contact Eric