The Marketing Value of History – Rich Jurek

In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”.


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Questions During Podcast

  • What do you consider the biggest challenge for CMOs today?
  • How do marketing teams need to address these difficulties?
  • How is your marketing team organized?
  • How much work do you have to outsource?
  • Your company is celebrating a milestone this year, 50 years. Anything special planned?
  • What are your goals for the 50 year campaign?
  • How did you pick the 50 employees for the 50 for 50 campaign?
  • Marketing the Moon is about the Apollo lunar program, right? What lessons are in the book?
  • Did you talk with anyone from the Apollo lunar program for the book?
  • What is your most proud accomplishment?
  • Who or what do you listen to or read to get inspiration?
  • What do people ask your advice on?
  • If you didn’t have any responsibilities at home or work next week, what would you do with your time?
  • Closing thoughts?

Links and Mentions

Contact Rich