Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is …
Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each …
Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, …
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Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It’s mission is to enable a global audience make the smartest technology purchase decisions through it’s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh …
Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim’s programs engage several departments at these companies and creates goals for each in order to change behavior for more effective habits using social media. …
Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I’ll have on in the future. Tom was gracious enough to come on this show and talk …
Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and …
Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, Sean is focusing on …
Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released “The Trouble with CMOs” in Harvard Business Review. The article summarizes years of analysis on CMOs’ job descriptions, educations and how expectations rarely align to their actual job responsibilities. 80% of CEOs are unhappy with the CMO and 74% of CMOs say they could have a greater …
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Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media. In this episode, Margaret and I talk about how branding has evolved from words and pictures to managing experiences. …
Read more “Complexity is the CMOs Biggest Issue – Margaret Molloy”