Hyper Personalization – Brett St. Clair

Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping small and large companies through their digital transformation journey to Exponential Growth. In this episode, Brett talks about how hyper personalization can …

How to Optimize Lead Acquisition – Shanik Patel

Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each …

The Biggest Marketing Challenge – Ryan Shelley

Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and …

Data Driven Design – Joanna Peña-Bickley

Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data driven design and technology. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, toward enduring …