Moneyballing Brand Economics – Edgar Baum
Chief Brand Economist, Edgar Baum, describes what metrics to monitor for brand economics in the internet era.
Chief Brand Economist, Edgar Baum, describes what metrics to monitor for brand economics in the internet era.
VP of Growth Marketing, TJ Waldorf, discusses content marketing attribution and how to attribute revenue to specific content assets.
Podcasting expert, Doug Sandler, explains how to grow your business with podcasts and what his customers taught him about sales and marketing.
Expert marketer, Kathy Klotz-Guest, explains how to use more humor and less jargon in business storytelling.
Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart. She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the …
Hubspot marketing strategist, Sam Mallikarjunan, talks to Scott King about personalization, empathy, artificial intelligence and sales alignment.
CEO Jon Brody explains how to navigate nearly a thousand tactics in his growth marketing playbook.
CEO Chad Burmeister on how AI can enable sales and marketing teams hyper personalize messages and significantly increase activity.
CMO ,Joe Chernov, talks about measuring marketing KPIs, using social media effectively and some of his successful and not so successful campaigns.
Patent attorney, Vincent LoTempio, explains when to file for a trademark or copyright to protect your intellectual property and marks.