10 Copywriting Tips – Kate Toon

Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart.

She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the co-host the Hot Copy Podcast.


This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects.


Questions During Podcast

  • What do you consider the biggest challenge for content marketers today?
  • How can one become better at writing persuasive copy?
  • How can we create better connections with readers?
  • What are some ways to improve website copy?
  • Who or what do you listen to or read to get inspiration?
  • What do people ask your advice on?
  • If you didn’t have any responsibilities at home or work next week what would you do with your time?
  • Closing thoughts?

Kate’s 10 Copywriting Tips

  1. Understand your audience
  2. Craft your unique selling proposition
  3. Use formulas
    1. Attention
    2. Interest
    3. Desire
    4. Action
  4. Tell engaging stories
  5. Write killer headlines
  6. Be specific
  7. Build trust with your audience
  8. State your customers’ results
  9. Create strong call to action
  10. Test, test, test

Contact Kate