Don’t Overthink SEO – Ashley Ward
Ashley Ward ( @ashleymadhatter ) is a former journalist now serving as an expert SEO content marketer, and corporate evangelist for SEM Rush.
Content Marketing Attribution – TJ Waldorf
VP of Growth Marketing, TJ Waldorf, discusses content marketing attribution and how to attribute revenue to specific content assets.
Optimizing Content for SEO – Aaron Agius
Aaron Agius (@IAmAaronAgius) is one of the world’s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content Marketing and Growth Hacking. His clients include Salesforce, IBM, Coca-Cola, Intel and scores of other leading brands. Aaron …
Intent Based Buyers – Doug Llewellyn
Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company’s three core business units, strategic planning, corporate development activities, and Purch’s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed …
How to Hire an Expert – Nikki Pechet
Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the Thumbtack marketplace to complete projects all over the country. Thumbtack provides a platform for professionals to find …
How to Create a Marketing Plan – Dave Chaffey
Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which …
How to Build a Content Marketing Strategy – Jason English
In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We …
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