Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each …
Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process. He performs his own research for his agile marketing podcast, has authored a book on the same …
Jascha Kaykas-Wolff ( @kaykas ) believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. Prior …
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