Sales Role Specialization – Aaron Ross

Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …

Six Personal Branding Tips – Cynthia Johnson

Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of …

How to Build Social Media Relationships – Alan See

Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting …