Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

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Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The …

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Six Personal Branding Tips – Cynthia Johnson

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Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of …

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Storytelling as a Business Competency – Billee Howard

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Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and …

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