Marketing Personalization Doesn’t Work

Marketers want to provide the most personalized experience to customers and prospects to increase conversions and revenue. If you make prospects feel like you really know them, then they will trust you and purchase products and services from you. There are hundreds of marketing automation and targeting systems to help you target very specific and …

How LinkedIn Increased Readership by 400%

A couple of months ago I wanted to increase referrals on our industry blog servicevirtualization.com. I had always automatically posted to my profile seeking LinkedIn referrals and got some clicks but my network was becoming saturated with service virtualization content since there is a post almost everyday. One day one of the sales guys wanted to so …

Google Checkout vs. PayPal vs. Square

Google Checkout vs. PayPal vs. Square. Which to chose? I was looking to implement some simple on-line and on-site sales transactions and chose the iPhone Square for simplicity and cost. Below you will find how each service compares on multiple sales metrics and how it breaks down per $100. Google Checkout https://checkout.google.com Monthly Sales Fees Per …