Marketers want to provide the most personalized experience to customers and prospects to increase conversions and revenue. If you make prospects feel like you really know them, then they will trust you and purchase products and services from you. There are hundreds of marketing automation and targeting systems to help you target very specific and …
A couple of months ago I wanted to increase referrals on our industry blog servicevirtualization.com. I had always automatically posted to my profile seeking LinkedIn referrals and got some clicks but my network was becoming saturated with service virtualization content since there is a post almost everyday. One day one of the sales guys wanted to so …
I use Gmail a lot because it is easy flexible and good from almost anywhere. There are some neat add-ons and plugins for Gmail and one of those is Rapportive.com. I saw a video on how to have a guessed email validated with the plugin from Rob Ousbey so I downloaded it just in case. …
Read more “How @Twitter Got Relationship Marketing All Wrong”
This is a simple workflow diagram and a set of steps you can follow to set up an automated demand generation system.
Webinars are a great way to generate new leads from your existing list.
Ever wonder if you should cancel your home telephone service? I believe I am going to eliminate my home phone service. I never answer it. In fact, it is unplugged so the little one can sleep in the afternoons. It never gets plugged back in. If someone wants to talk to me then they call …
I have run a lot of webinars over the years. Most of the time I am trying to plan for one every three or four weeks. It is difficult to keep track of all of the items that must happen to make it successful and to make sure everything is measurable after the event. To …
Google Checkout vs. PayPal vs. Square. Which to chose? I was looking to implement some simple on-line and on-site sales transactions and chose the iPhone Square for simplicity and cost. Below you will find how each service compares on multiple sales metrics and how it breaks down per $100. Google Checkout https://checkout.google.com Monthly Sales Fees Per …