Social Selling for the CEO – Jon Ferrara

Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO at Nimble, a SaaS CRM software platform designed for social selling. This episode is full of educational nuggets from someone …

Digital Marketing is Dead – Tim Hughes

Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim’s programs engage several departments at these companies and creates goals for each in order to change behavior for more effective habits using social media. …

Sales Role Specialization – Aaron Ross

Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …

Six Personal Branding Tips – Cynthia Johnson

Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of …

Social Selling vs. Social Prospecting – Trish Bertuzzi

If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. …