Your positioning, installed in Claude.
Your team has AI. It writes competent copy about no company in particular. I interview the people who hold your positioning and write it down. Then I install it in Claude, so every draft starts from your company.
Fixed fee from $7,500 | $2,500 audit included | 2 to 8 weeks | You own every file
THE PROBLEM
You bought the AI. It still does not sound like you.
Claude writes well. It does not know what you sell differently, who you sell to, or which claims you can defend. So your team explains the company again in every prompt, or pastes in the homepage and hopes.
76%
of marketing leaders surveyed spend three or more hours a week editing, fact-checking or correcting AI output.
39%
of B2B marketers who use AI for content say content performance improved. 87% say productivity did.
41%
of marketers say they can confidently prove a return on AI, down from 49% a year earlier.
IF YOU ARE THE CEO
The story lives in your head.
Sales says one thing. The website says another. The deck says a third. Every new hire and every AI tool rewrites it again.
IF YOU RUN MARKETING
Positioning lives in one head.
Your best marketer can write on-brand. Everyone else gets drafts that miss the voice and claim things you cannot defend. Five marketers losing three hours a week each to fixing AI output lose 720 hours across a 48-week year.
THE FIX
I write it down. Then I install it.
The fix is five plain-text files Claude reads before it writes anything. Together they are your brand kit. I write them from interviews with your people. You own them.
Brand
Your name, identity and calls to action
Voice
How you write, and the words you never use
Positioning
How you describe what you sell, your main points, and the traps to avoid
Buyer
Who you sell to, and who you do not
Capabilities
What the product does, what it does not, and what you may claim
Skills own method. The kit owns content.
Nine product marketing skills read the kit before every run. Change a message once and every skill picks it up. No hunting through nine prompts.
See the nine skills
The nine skills
brand-kit-setup
Interviews you and writes the five kit files. Run this first.
house-style
Rewrites or scores any draft against your voice and capabilities.
content-writer
Long-form from the kit: articles, landing pages, briefs, case studies.
transcript-to-article
Recording or notes into transcript, article, social, and scan report.
social-generator
Platform-native captions plus overlay text and image prompts.
company-recon
Seven-section read on any B2B company from a single URL.
competitive-white-space
Maps competitor claims, isolates the gap, turns it into hooks.
google-ads-audit
Classifies search terms KEEP / WATCH / CUT against your ICP.
linkedin-ads-audit
35-point ICP Fit Score on seniority, function, and company size.
FREE PLUGINS
Why not use a free plugin?
You should, if your positioning is clear and already written down. Anthropic’s plugin library includes a free Marketing plugin and a free Brand Voice plugin built by Tribe AI. I publish a free one too.
All three work from whoever is at the keyboard and whatever your documents already say. None of them settles where your CEO and your sales team disagree.
Free plugins
$0
With a paid Claude plan
Who writes your brand files: You, or software reading your existing documents
Where the content comes from: What you have already published or stored
What gets captured: Voice and style, plus a first pass at messaging from your documents
Claims tested against competitors: Only if you run that skill yourself
Setup tested on your real drafts: By you
Team trained: No
Measured before and after: No
Paid installation
From $7,500
Audit included
Who writes your brand files: I do, from interviews
Where the content comes from: The people who hold your positioning
What gets captured: Voice, positioning, buyer and claim limits
Claims tested against competitors: Yes, every claim
Setup tested on your real drafts: By me, with revision rounds
Team trained: Yes
Measured before and after: Audit baseline and 90-day re-measure
A tool that reads your documents writes down what you already say.
If today’s message is bland, the tool makes bland the standard. I ask why, push back, and find what the documents leave out.
Voice is one file of five.
Tone takes one file. The other four decide which buyer you write for and which claims you can defend.
Every claim gets the competitor test.
Could a competitor say this sentence word for word? If yes, it is not positioning. Thin sections get flagged, not papered over.
HOW IT WORKS
Interview. Write. Install. Validate. Train. Measure.
Six steps. No black box. You see every file.
01
Interview your people
Messaging, voice, buyer and claims. Two to three hours on Core Installation, four to six on Team Installation, six to eight across stakeholders on Positioning Rebuild.
02
Write the kit
I write five files from what your people said, not from a template. I flag thin sections instead of papering over them.
03
Install in Claude
I install the plugin and your kit for your team. It runs in the Claude app your team already uses, in chat on the web or the desktop app. Nobody opens a terminal.
04
Validate
I run the skills on your real drafts. Revision rounds catch off-voice copy and unsupported claims before the team touches them.
05
Train and hand off
A walkthrough on Core Installation. A live session with your marketing team on Team Installation and above, with a handoff pack so the work survives the next hire.
06
Measure at 90 days
The audit records where you stand in ChatGPT, Google AI Mode and Perplexity. At 90 days I rerun the same test and show what moved.
For your technical team
PROOF
I ran this system before I sold it.
At Krista Software, an agentic AI platform, I built the positioning around a term we could own. Then I published against it with this system.
Who does the work
I do. I have been selling technology since 1999. I was most recently VP of Marketing at Krista Software, an enterprise AI company, where I built this system for my own team.
PRICING
Three fixed fees. Each includes the $2,500 audit.
Pick by where your positioning stands today. Not sure? Start with the Positioning and AI Visibility Audit. If you have already bought it, I credit the fee to any tier.
Core Installation
$7,500
Your positioning is sound. It needs writing down.
Timeline: 2 to 3 weeks
Audit ($2,500): Included
Interviews: 1 to 2 sessions, 2 to 3 hours
Five kit files: Written from what exists
Skills validated: Spot check
Revision rounds: 1
Training: 60-minute walkthrough
Support: 30 days by email
90-day re-measure: Included
Recommended
Team Installation
$15,000
Your positioning is sound but lives in one head, or each person applies it differently.
Timeline: 3 to 5 weeks
Audit ($2,500): Included
Interviews: 4 to 6 hours
Five kit files: Written, with messaging pillars set up
Skills validated: All nine, on your content
Revision rounds: 2
Training: Live session with your marketing team, plus handoff pack
Support: 30 days by email
90-day re-measure: Included
Positioning Rebuild
$30,000
A competitor could say what you say, or your message no longer matches what you sell.
Timeline: 6 to 8 weeks
Audit ($2,500): Included
Interviews: 6 to 8 hours across stakeholders
Five kit files: Written after the positioning is rebuilt
Positioning work: Positioning rebuild, full buyer definition, competitive claim check
Skills validated: All nine, on your content
Revision rounds: 2 to 3
Training: Live session with your marketing team, plus handoff pack
Support: 30 days by email
90-day re-measure: Included
Fixed fee. 50% at signing, 50% at handoff. You own every file.
After handoff: Kit Upkeep
$1,500 a month, three-month minimum. I update the kit when your product or message changes. I retune one skill a quarter and rerun the measurement each quarter.
FAQ
Before you book.
What is the difference between your free plugin and the paid service?
The free plugin gives you the nine skills and blank kit files. You interview yourselves, fill the kit and install it. With the paid service I run the interviews, write the kit from what your people say, install the plugin, validate the skills and train the team. Same skills. Different who does the work.
Why not use the free Marketing or Brand Voice plugin?
Use them if your positioning is already clear and written down. Anthropic’s Marketing plugin applies the brand voice, style guide and personas you supply, and it compares your messaging with a competitor’s when you ask it to. Tribe AI’s Brand Voice plugin drafts voice guidelines, plus a first pass at messaging, from documents you already have. Neither one interviews your people, settles the disagreements between them, or decides which claims you can defend. That is the work I do.
Does my team need to be technical?
No. The plugin runs in the Claude app your team already uses. I handle the installation and train your team to run each skill.
What do we need to have?
A paid Claude plan (Pro, Max, Team or Enterprise) for each person who will use it, and the people who own your messaging available for interviews.
How does payment work?
One fixed fee per tier. You pay 50% at signing and 50% at handoff. Kit Upkeep, if you add it, bills monthly after handoff.
What should we bring to the interviews?
Whoever owns messaging and brand. Current homepage and product page copy. Any buyer notes, banned-word lists or capability limits you already trust. Ad exports if you want the ads skills validated against live data. Numbers you will publish need sources in the room.
Who owns the files?
You do. The kit is five plain-text files. They keep working if we never speak again.
Will this get us cited in ChatGPT?
I will not promise that. The audit shows where you stand today. The 90-day re-measure shows what changed.
How long does it take?
Core Installation usually lands in two to three weeks once we book the interviews. Team Installation runs three to five weeks. Positioning Rebuild takes six to eight weeks, because the message has to change first. The 90-day re-measure goes on the calendar after handoff.
What happens when our positioning changes?
Change the file once and every skill picks it up. Your team can do that themselves.
What is not included?
No page builder. No image generation. No CRM or marketing automation wiring. No search rank tracking. No campaign calendar or budget plan. No sales battlecards. The plugin writes and audits. Publishing, design and operations stay with your team.
Find out where your positioning stands.
Book a call and bring your homepage. I will tell you which tier fits, or that the free plugin is enough.