Marketing KPIs – Joe Chernov

CMO ,Joe Chernov, talks about measuring marketing KPIs, using social media effectively and some of his successful and not so successful campaigns.

How to Create a Marketing Plan – Dave Chaffey

Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which …