How Sales and Marketing Can Use AI
CEO Chad Burmeister on how AI can enable sales and marketing teams hyper personalize messages and significantly increase activity.
Sales Role Specialization – Aaron Ross
Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …
Social Selling vs. Social Prospecting – Trish Bertuzzi
If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. …
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