cmo interview Archives

The Challenges of Being a CMO – Kimberly A. Whitler

by Scott KingThe CMO Podcast July 13, 2017June 24, 2021Comments are Disabled

Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released “The Trouble with CMOs” in Harvard Business Review. The article summarizes years of analysis on CMOs’ job descriptions, educations and how expectations rarely align to their actual job responsibilities. 80% of CEOs are unhappy with the CMO and 74% of CMOs say they could have a greater …

You Should Adopt Agile Marketing – Jascha Kaykas-Wolff

by Scott KingThe CMO Podcast March 23, 2017June 24, 2021Comments are Disabled

Jascha Kaykas-Wolff ( @kaykas ) believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. Prior …