Data Driven Design – Joanna Peña-Bickley


Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data driven design and technology. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, toward enduring market-making experiences for the connected era.

Joanna’s award-winning artist hand has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, MTV, Pepsi and Jay Z imagine and make innovative breakthroughs, with a philosophy of radical collaboration and remarkable digital craft. Whether creating one of the first streaming video players that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch that made banking personal again for Citi, or reinventing the connected car as a cognitive mobility platform, Joanna’s tenacious creativity disrupts industry and makes new markets.

This is a fascinating episode. Joanna explains how data is transforming our lives before our very eyes. During the time the interview takes place, 294 billion emails were sent, 230 million tweets were produced, and over 30 petabytes of content was posted to Facebook. The marketers and designers that can utilize data driven design from our connected lives will be the ones to transform and create new markets.

Please listen and absorb what Joanna explains about her habits, ideals and what she has to say about empowering our children to create digital products and increase digital literacy amongst the less fortunate.

Questions During Episode

  • Describe yourself and your experience.
  • How can marketers be effective since so many of our targets are constantly distracted
  • How do you see artificial intelligence being used in marketing today? In 2 years?
  • How can we compete in our continuously connected lives?
  • Should marketer focus on dominating a channel like Facebook or develop their own?
  • If time is our most valuable asset how do we as marketers make the most of it?
  • What do you read or watch to keep informed?
  • If you could do anything with your time, what would you do?

Contact Joanna

Links and Mentions