Why I May Never Attend a NASCAR Race Again

Last weekend I went to my first NASCAR race. I organized a customer event for our customer advisory board and then hoped to entertain them during the Bank of America 500 at the mecca of all race tracks, Charlotte Motor Speedway. This was supposed to be THE place to immerse yourself in the NASCAR experience but I want to explain why I most likely will never attend another race.

I am not going to attend because there is not a snowball’s chance that I will have such a good time and be as successful as entertaining our executive group.

Out of our entire group only one had been to a NASCAR event.  None of us knew much about it so we brought an expert with us just so she could talk the talk and answer questions when they came up.  We all had questions and they were all over the place from how NASCAR started to how much a car is supposed to weigh.  This is what our expert had to say,

Very cool! That was really a fantastic event.  You guys rocked!  Thank you so much for not knowing squat about NASCAR so I could go!  I’ve been to umpteen NASCAR races and that blew em all out of the water.  I can only imagine how cool that must have been for someone who had never been.   Seriously well done!!!  From what I heard from your customers, all were extremely happy with level of service, special attention to detail, the surprises and the experience as a whole.

The thank you notes from all of the customers were amazing.  Never have I had such a response for a work related event.  Here are more customer quotes regarding their experience at the Charlotte Motor Speedway.

As usual, ITKO has outdone itself!!!  What a great event last week and with such a great group of people both ITKO and clients…. good planning by all to pick NASCAR.  A big thank you to Scott and his team for all they do to make this happen.

Hey guys. Thanks for inviting me, and for taking good care of me and everyone else. Your event team is a force of nature.

I want to let all 3 of you know that I really appreciate what you did for the CAB.  A lot of extra touches that are just really cool.  Those details build so much loyalty with everyone, and I wanted to thank you for it.

I had a great time and really appreciate this.

Please extend my thanks and appreciation to Lauren, Beki, Scott, MJ, and the rest of the ITKO team for your hospitality this past weekend. My son and I really had a most excellent time. You guys went way beyond anything we were expecting! It was our first trip to a NASCAR event, and you’ve probably ruined any future races for us after the suite, passes, guests, food, drink, etc…  My son asked me to express his thanks separately, that’s how good a time he had. His description of the weekend – EPIC!

I wanted to thank you and your peers again for hosting us at the NASCAR race Saturday night. I had a great time and it was really a once in a lifetime experience!

I want to thank the Charlotte Motor Speedway team that worked with us.  They are an outstanding group of people that I feel went above and beyond expectation.

  • Thank you, Dan Farrell, for putting up with our antics and providing the extra services.
  • Big thanks goes to Karl Booker our sales contact.  Not only did Karl deliver everything as expected but also provided service to us on race day at a moments notice. He knows the best spots at the track to see the action.  (My clothes still have rubber on them from being so close to the action)
  • Our event coordinator and service delivery lead, Colette Zielinski, is the best.  She made us feel like family.
  • Thanks to “Couch man”. We hope you enjoy your new sponsor.

If you have the opportunity to go to Charlotte to watch a race you MUST go and you MUST take me. (I know all of the cool spots).  Here is a short video we made regarding the experience in Charlotte.  Enjoy.

[vimeo 30811048 w=600 h=360]

ICAB Charlotte Motor Speedway from ITKO on Vimeo.