Promotional Products Leave A Lasting Impression – Larry Cohen

by Scott KingThe CMO PodcastPosted on Comments are Disabled

Larry ( @Larry_Axis ) has been President and CEO of Axis since he founded it in 1991. A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields. With a few good ideas, a lot of …

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Fire Your Schwag – Jignesh Shah

by Scott KingPodcast, The CMO PodcastPosted on Comments are Disabled

Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay ahead of competition. Studying human behavior and decision-making processes led Jignesh Shah on …

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