Have a Consistent Message – Andy Shane

Andy Shane (@andyeshane) has more than 25 years of PR experience in both agency and corporate settings. He is an expert in media relations, corporate communications, spokesperson training, crisis management, reputation management, social media, and client communications. Andy currently serves as chief strategist of The Power Group, where he develops engaging stories and mentors a …

Is SEO Dead? – Paul Kortman

In this episode, Paul joins me from Mexico and provides an overview of how SEO has evolved over the past decade and what small business owners can do themselves to optimize their digital real estate.

How to Execute a Marketing Strategy – Josh Goldberg

Strategy has typically been a service far removed from the teams responsible for execution — something we see on both the client and agency side. The result: executing teams don’t have clear guidelines for what they are solving and products don’t deliver the expected results. As marketers use more Agile methods, the strategist has new …

Creating a Customer Centric Culture – Chris Walker

Chris Walker (@WeRetaliate1st) owns and operates a growth marketing agency built by accident. Earning his scars in the music industry, Chris found that the most successful talent was assigned to work on the late year launches for the holiday season. He felt the late game heroes weren’t being utilized effectively in the earlier parts of …

Realities of Agile Marketing – Roland Smart

Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process. He performs his own research for his agile marketing podcast, has authored a book on the same …

The Perils of PowerPoint – Julia Kline

Julia Kline (@Julia_Kline) is a speaker, author, trainer and sales coach, with sales accomplishments in a number of industries. Julia brings years of sales experience selling face to face and has some outstanding tips on preparedness, sales tools and best uses of PowerPoint. During the episode, Julia and I talk about some of the sales …

Data Driven Design – Joanna Peña-Bickley

Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data driven design and technology. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, toward enduring …

Sales Role Specialization – Aaron Ross

Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …