Hi – I’m Scott King. I help early-stage software companies tell better stories to convert more customers and increase lifetime value.
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Proposed AI Legislation
Read more: Proposed AI Legislation -
Complex Marketing Prompts
Read more: Complex Marketing PromptsThis is a collection of the prompts I use for emails, summarizations, transcriptions and for writing articles. The LLMs constantly change. Therefore, these prompts are fluid as I edit them often based on the outputs. Always, read and…
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Creating Email Prospecting Sequences with ChatGPT
Read more: Creating Email Prospecting Sequences with ChatGPTTL;DR Setting the Stage with ChatGPT In today’s diverse digital landscape of advertising, social media, and phone calls, email marketing still stands out as an important strategy for engaging prospects and nurturing customer relationships. A critical element in…
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How to Sell to a Chief Information Security Officer (CISO)
Read more: How to Sell to a Chief Information Security Officer (CISO)The Chief Information Security Officer (CISO) of an organization is responsible for the overall IT security strategy and execution, as well as leading initiatives that ensure data security. A CISO must be able to make decisions that protect…
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How I Shape Stories
Read more: How I Shape StoriesStorytelling is an essential skill for any successful sales professional. It allows us to capture our audience’s attention and create a connection that helps to drive the sale. Using narrative techniques, we can paint a vivid picture of…
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How to Sell to the Chief Digital Officer
Read more: How to Sell to the Chief Digital OfficerThe Chief Digital Officer (CDO) is a leading role in many organizations, responsible for driving digital transformation and innovation. As such, the ideal customer profile for a Chief Digital Officer must be well-defined to ensure successful outcomes from…
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How to Create an Ideal Customer Profile (ICP) for B2B Sales and Marketing Teams
Read more: How to Create an Ideal Customer Profile (ICP) for B2B Sales and Marketing TeamsCreating an ideal customer profile (ICP) is essential for B2B sales and marketing. By understanding your target market, you can create content and messaging that resonates with them, making it more likely that they’ll become customers. This article…
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How to Use Psychographics in Your Marketing
Read more: How to Use Psychographics in Your MarketingIf you want to get ahead of your competition, you need to know how to use psychographics in your marketing. Psychographics studies consumer behavior, including their needs, values, and attitude. Psychographics helps you segment your audience to create…
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How to Create a Buyer Persona
Read more: How to Create a Buyer PersonaCreating a buyer persona is essential for any effective marketing strategy. Without knowing your target market, it is difficult to understand what kind of content to create or how to reach them. I’ll outline the steps for creating…
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How to Sell to a CIO
Read more: How to Sell to a CIOThe CIO is responsible for the technology strategy of an organization. They are tasked with ensuring that the company’s technology goals are aligned with its business objectives. As such, they are key decision-makers when it comes to purchasing…