I help enterprise software companies…
Create Better Presentations, Data Visualizations, and Stories
I help enterprise software companies tell compelling stories to help them convert prospects into lifetime customers.
Write More Informative and Exploratory Articles
My articles in intelligent automation, DevOps, mobile, and security have been featured on TechCrunch, VentureBeat, DarkReading, The Next Web, DZone, and enterprise technology sites.
Operationalize Demand and Lead Generation Processes
Sales role specialization, social media, and automation can help your company grow faster at lower costs.
Articles and Essays
- How to Create an Ideal Customer Profile (ICP) for B2B Sales and Marketing Teams
Creating an ideal customer profile (ICP) is essential for B2B sales and marketing. By understanding your target market, you can create content and messaging that resonates with them, making it …Read more “How to Create an Ideal Customer Profile (ICP) for B2B Sales and Marketing Teams”
- How to Use Psychographics in Your Marketing
If you want to get ahead of your competition, you need to know how to use psychographics in your marketing. Psychographics studies consumer behavior, including their needs, values, and attitude. … - How to Create a Buyer Persona
Creating a buyer persona is essential for any effective marketing strategy. Without knowing your target market, it is difficult to understand what kind of content to create or how to …