A Guide to Creating Prospecting Emails with ChatGPT
This article provides a detailed, step-by-step process for using ChatGPT to write effective prospecting emails. The strategy focuses on first defining your ideal customer, then prompting the AI to identify common challenges that this specific audience faces. By providing ChatGPT with your solution’s benefits and a structured email template, you can generate a targeted draft that addresses the prospect’s specific pain points. The guide emphasizes the importance of editing the AI’s output to be more personal, conversational, and direct, ensuring the final message is both compelling and easy to read.
Instructions for Crafting a Prospecting Email Using ChatGPT
Objective: Leverage ChatGPT to create targeted prospecting emails that address the specific challenges of your ideal customer profile (ICP).
Step 1: Identify Your Prospect or ICP
Start by defining your ideal customer. Consider factors like their industry, size of the company, and the role of your contact person. The clearer you are about your ICP, the more tailored and effective your message can be.
Example prompt:
“I am writing an introductory prospecting email to mid-market Chief Information Security Officers (CISOs) in the media and entertainment industry. Do you understand?”
Step 2: Prompt ChatGPT to Identify a Specific Challenge
Ask ChatGPT to identify a particular challenge that your ICP typically encounters.
Example prompt:
“What are some common challenges that these people face as a part of performing their jobs?”
Step 3: Prompt ChatGPT for a Solution and Outcome and write the email
Describe how your solution successfully overcomes one of these challenges. Get examples from your case studies or copy benefits mentioned on your website.
Example prompt:
“Great. I would like to write an introductory email about [specific challenge]. My company specifically addresses [specific challenge] by providing [benefit 1] and [benefit 2].
Write an email using this email template:
Hi [Prospect’s Name],
[Specific pain point they face] is a common challenge for [people with their responsibility].
This often causes [agitation] and leads to [inefficiencies or degraded business value].
[Describe how benefit 1 addresses challenge 1 and the agitation].
Other [people with their responsibility] like you have achieved [briefly describe the outcome or result achieved (ROI)] by [changing a process/investing in something new] in less than [a timeframe that is surprisingly short].
What questions could I help answer about [Specific pain point they face]?
Best,
[Your Name]
[Your Contact Information]”
Step 4: Edit the email output
Most times the email outputs need editing. Remove jargon and any extra words. Consider using contractions and short sentences to make the email more personal and conversational.
Here is how I edited the output example.
ChatGPT output:
Hi [Prospect’s Name],
Managing third-party risk efficiently in the media and entertainment sector is a common challenge for Chief Information Security Officers like yourself.
This often causes significant delays and uncertainty in risk assessment, leading to increased vulnerabilities and potential non-compliance with regulatory standards.
Our solution leverages AI and automation to read and understand supplier documentation, allowing us to populate comprehensive risk assessments in just 40 minutes instead of 40 hours. This rapid processing provides you with a deeper visibility into potential risks, enabling more informed decision-making and proactive risk mitigation strategies.
Other CISOs like you have achieved substantial reductions in operational costs and enhanced compliance rates by integrating our cutting-edge technology into their third-party risk management processes, all within a surprisingly short timeframe.
What questions could I help answer about improving your third-party risk management?
Best,
[Your Name]
[Your Contact Information]
After editing:
Hi [Prospect’s Name],
Managing third-party risk efficiently is challenging for CISOs.
This often causes significant delays and uncertainty in risk assessment, leading to increased vulnerabilities and potential non-compliance with regulatory standards.
However, advances AI and automation can now read and understand supplier documentation, allowing you to populate comprehensive risk assessments in just 40 minutes instead of 40 hours.
This rapid processing provides you with a deeper visibility into potential risks, enabling more informed decision-making and proactive risk mitigation strategies.
Other security organizations like yours have achieved substantial reductions in operational costs and enhanced compliance rates by integrating AI and automation into their third-party risk management processes, all within weeks not months.
What questions could I help answer about improving your third-party risk management?
Best,
[Your Name]
[Your Contact Information]
Messaging and Practical Tips
- Use short choppy sentences. These are easier to comprehend for people that are being interrupted.
- Don’t ask for 15 minutes. No one wants this.
- Focus on one pain point at a time. This enables you more material over time rather than saying everything at once then “bumping” your message. <Cringe!
- Offer to email back and forth. I find this more valuable since it requires thinking other than “virtual coffee.”
- Send helpful data. Don’t send links to datasheets. Instead, copy and paste the value points so they can be read on a mobile device.
- Final Note:
- Remember to tailor the email further based on additional insights you have about the prospect to enhance personalization and relevance. The more context you provide to ChatGPT, the better. Many prompts lack contextual instructions and produce bland results. Be specific.
- Public prompt view: