Most AI visibility audits are a site crawl plus a screenshot of a ChatGPT answer. A crawl tells you whether pages load. It says nothing about whether an engine has a reason to pick you. One screenshot is one run of a probabilistic system. That is a coin flip presented as evidence. An audit earns …
Of the top 100 organic pages across 10 sites, 49 received zero traffic from LLMs. That comes from a May 2026 Search Engine Land analysis of roughly 150,000 pages. Half the pages winning in Google were invisible in AI answers. That is the honest case for treating this as new work. It is also the …
Read more “AEO vs GEO vs SEO: What Changes, and What It Costs You”
On October 18, 2025, more than 85% of tracked brands lost visibility in ChatGPT on the same day. Profound measured it across millions of prompts. Average brand visibility fell 31%. None of those brands did anything to cause it. ChatGPT changed how it handles brands as entities, and the answer set contracted for everyone at …
Read more “AI Visibility Tools: What They Measure and What They Cannot”
ChatGPT’s crawler spent 34.82% of its fetches on pages that returned a 404, according to a December 2024 Vercel and MERJ analysis. Googlebot hit 404s on 8.22% of its fetches. A third of one engine’s crawl budget landing on dead pages is not a content problem. That number explains why so much AI visibility work …
Read more “How to Improve Brand Visibility in AI Search Engines”
You asked ChatGPT the question your homepage claims to answer. It named four other companies. Yours was not one of them. The model is not ignoring you. It has no basis to choose you. That distinction decides what you do next. One version of this problem is technical and gets fixed in an afternoon. The …
Read more “Why ChatGPT Recommends Your Competitors Instead of You”
Run the same prompt three times. Only 2.2% of the citations survive all three runs, according to Kevin Indig’s 2026 prompt tracking analysis on Search Engine Land. The answer changed. Your brand did not. That gap is the whole problem with tracking brand mentions in AI search. Your CEO asks whether ChatGPT recommends the company. …