The Service Virtualization team had a great track at CA World 2013. There were over 20 different sessions from our team and from customers. The customer sessions were packed so others could hear how CA LISA was being used at DIRECTV, Qualcomm, BCBSMN, Sprint, Nationwide, First Data and Unionbank. We captivated many on how our …
The Shift Left Tour was an 11-city road show across North America with voke analyst, Theresa Lanowitz. The road show combined unique research and survey content from service virtualization users across the globe. Each stop on the roadshow delivered the content at eclectic and experiential venues to create a service virtualization analogy. The roadshow visited museums, science centers, customer …
I use Gmail a lot because it is easy flexible and good from almost anywhere. There are some neat add-ons and plugins for Gmail and one of those is Rapportive.com. I saw a video on how to have a guessed email validated with the plugin from Rob Ousbey so I downloaded it just in case. …
Read more “How @Twitter Got Relationship Marketing All Wrong”
A big thanks to Matt Hillyer and Eleven Hundred Springs for playing at our CA “is” event. Having live music at the office was a big change for the legacy CA employees and they loved it. Everyone enjoyed themselves and complied with my forced fun in being part of the video shoot. In preparation for …
I just arrived home from a flurry of activity at Oracle OpenWorld. This was my first trip out there but won’t be the last. The purpose my trip was to launch a new book, “Service Virtualization: Reality is Overrated.” CA announced the book on Monday, gave away 3000 copies in the first 2 days, and CTO …
This is a simple workflow diagram and a set of steps you can follow to set up an automated demand generation system.
Webinars are a great way to generate new leads from your existing list.
This past weekend 13 of us rode from Austin, Texas to Fredricksburg and back. The entire event was planned around birthdays for two of the riders. They turned 50 and 55. Incredibly, the entire trip had very few mishaps. There were only two flat tires and only one rider that bonked beyond repair and had …
Well, it’s official. I now believe all of the people that have been telling me for years that I’m twisted. A couple of weeks before Christmas, I went running on the road and aggravated a condition that had been there for years but never knew it. I went running and then a couple of days …
Last weekend I went to my first NASCAR race. I organized a customer event for our customer advisory board in Charlotte, NC, and then hoped to entertain them during the Bank of America 500 at the mecca of all race tracks, Charlotte Motor Speedway. This was supposed to be THE place to immerse yourself in …