On October 18, 2025, more than 85% of tracked brands lost visibility in ChatGPT on the same day. Profound measured it across millions of prompts. Average brand visibility fell 31%. None of those brands did anything to cause it. ChatGPT changed how it handles brands as entities, and the answer set contracted for everyone at …
Read more “AI Visibility Tools: What They Measure and What They Cannot”
ChatGPT’s crawler spent 34.82% of its fetches on pages that returned a 404, according to a December 2024 Vercel and MERJ analysis. Googlebot hit 404s on 8.22% of its fetches. A third of one engine’s crawl budget landing on dead pages is not a content problem. That number explains why so much AI visibility work …
Read more “How to Improve Brand Visibility in AI Search Engines”
Run the same prompt three times. Only 2.2% of the citations survive all three runs, according to Kevin Indig’s 2026 prompt tracking analysis on Search Engine Land. The answer changed. Your brand did not. That gap is the whole problem with tracking brand mentions in AI search. Your CEO asks whether ChatGPT recommends the company. …