How to Improve Brand Visibility in AI Search Engines

How to Improve Brand Visibility in AI Search Engines

by Scott KingAEOPosted on Comments are Disabled

ChatGPT’s crawler spent 34.82% of its fetches on pages that returned a 404, according to a December 2024 Vercel and MERJ analysis. Googlebot hit 404s on 8.22% of its fetches. A third of one engine’s crawl budget landing on dead pages is not a content problem. That number explains why so much AI visibility work …

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Why ChatGPT Recommends Your Competitors Instead of You

Why ChatGPT Recommends Your Competitors Instead of You

by Scott KingAEOPosted on Comments are Disabled

You asked ChatGPT the question your homepage claims to answer. It named four other companies. Yours was not one of them. The model is not ignoring you. It has no basis to choose you. That distinction decides what you do next. One version of this problem is technical and gets fixed in an afternoon. The …

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