The prompts came first, one at a time, whenever a job came up often enough to be worth writing down. The skills came later, once it was clear that pasting a prompt and re-explaining the company every time was the actual bottleneck. I built both to do my own client work, not as lead magnets.
The skills and the prompts are free on GitHub under MIT, with no email gate and nothing to sign up for. Take them, change them, and do not credit me. The audit is the paid work they came out of.
Which one you want
Positioning and AI Visibility Audit
Take this if you are not sure the claim is worth applying at volume. Tests whether a competitor could publish your positioning word for word, and whether ChatGPT, Google AI Mode and Perplexity can reach, read and cite you.
$3,500 fixed. Sample report published.
B2B Product Marketing Skills
Take this if other people write for you and drafts keep arriving off-brand. Write your positioning, your banned words and your buyer once into five markdown files. All nine skills read them before producing a word.
9 skills. MIT licensed. Free.
Marketing Prompts
Take this if you work alone and want one job done today. Nine prompts for the work that repeats, each carrying the reasoning behind it so you can change it instead of pasting it.
9 prompts. ChatGPT, Claude and Gemini. Free.
Neither tool decides what you claim
Both tools apply a position. Neither one finds it. Fill the brand kit with a claim your competitors could publish word for word and the skills will produce that claim at volume, on brand, everywhere, and it will still do no work.