A Claude plugin that writes as your company.
Nine B2B PMM skills. One shared brand kit. I interview your marketers, fill the kit, install the plugin, validate the skills, and train your team so Claude stops sounding like Claude.
9 skills | 5 kit files | 3 tiers | from $7,500
THE PROBLEM
Generic Claude copy costs you.
Paste a prompt. Re-explain the company. Get competent prose about no company in particular. Or bake the positioning into nine prompts and watch every tagline change break three of them.
PAIN
Positioning lives in one head.
Your best marketer can write on-brand. Everyone else pastes the homepage into ChatGPT and hopes. Output lands off-voice, off-ICP, and off the claims you can actually defend.
SOLUTION
Skills own method. The kit owns content.
A skill knows how to run a white space pass or score a draft for house style. It does not invent your pillars, traps, or buyer. Those live in five markdown files every skill reads first.
WHAT YOU GET
Custom-Branded Claude Plugin for B2B PMM.
Built on the open B2B PMM Skills template. Skills stay method. Your kit carries brand, voice, positioning, ICP, and capabilities.
Skills
Reusable methods: write long-form, turn transcripts into articles, audit Google and LinkedIn ads, map competitive white space. Same procedure for every company.
Brand Kit
Five files that make the skills yours. Change a pillar once. Every skill picks it up on the next run. No nine-file find-and-replace.
Five kit files
Skills cite headings by name. Keep the headings. Fill the content.
brand.md
Identity, palette, CTAs
voice.md
House style and bans
positioning.md
Frame, pillars, traps
icp.md
Buyers you score against
capabilities.md
Do / do not / link to
Nine Skills
Each works alone. Four of them chain when you want a full afternoon pass.
brand-kit-setup
Interviews you and writes the five kit files. Run this first.
house-style
Rewrites or scores any draft against your voice and capabilities.
content-writer
Long-form from the kit: articles, landing pages, briefs, case studies.
transcript-to-article
Recording or notes into transcript, article, social, and scan report.
social-generator
Platform-native captions plus overlay text and image prompts.
company-recon
Seven-section read on any B2B company from a single URL.
competitive-white-space
Maps competitor claims, isolates the gap, turns it into hooks.
google-ads-audit
Classifies search terms KEEP / WATCH / CUT against your ICP.
linkedin-ads-audit
35-point ICP Fit Score on seniority, function, and company size.
HOW IT WORKS
Interview. Fill. Install. Validate. Train.
Five steps. No black box. You see the kit files and the install commands.
01
Interview marketers
Messaging, branding, voice, and ICP. Sessions scale with the tier: 2-3 hours on Brand Kit, 4-6 on Pillar Kit, multi-stakeholder on Positioning Kit.
02
Fill the brand kit
Five markdown files get written from what you said, not from a generic template dump. Thin sections get flagged, not papered over.
03
Install the plugin
Marketplace add, plugin install, kit wired in. Skills land in Claude Code ready to run against your files.
04
Validate the skills
Sanity-check on Brand Kit. All nine on Pillar Kit and above. Revision rounds catch off-voice and unsupported claims before the team touches them.
05
Train and hand off
Walkthrough on Brand Kit. Live session with the marketing team on Pillar Kit. Brand Kit + handoff pack so the work survives the next hire.
Pick the tier that matches where positioning stands.
Same plugin. Different interview depth, validation, and rebuild. Includes the Positioning and AI Visibility Audit, or credit if you previously purchased it.
Brand Kit
$7,500
Positioning holds. Kit documented from what exists.
Custom Branded Claude Plugin
1-2 interview sessions (2-3 hrs)
5 kit files filled
1 revision round
60-minute walkthrough
Async support 30 days
90-day AEO Update
Pillar Kit
$15,000
Positioning holds but lives in one head, or gets applied inconsistently.
Everything in Brand Kit
Deeper interviews (4-6 hrs)
Messaging Pillar Setup
9 Claude skills validated
2 revision rounds
Brand Kit + Pillar pack
90-day AEO Update
Positioning Kit
$30,000
Claims are adoptable, or the frame does not match what you sell.
Everything in Brand and Pillar Kit
Positioning rebuild
Complete ICP Framing
Stakeholder interviews (6-8 hrs)
2-3 revision rounds
Competitive claim check
90-day AEO Update
FAQ
Before you book.
What is the difference between free and paid?
The free MIT template gives you the nine skills and blank kit files. You interview yourselves, fill the kit, and install. Paid is interview plus install: I run the sessions, write the kit from what your marketers say, install the plugin, validate skills, and train the team. Same skills. Different who does the work.
What should we bring to the interviews?
Whoever owns messaging and brand. Current homepage and product page copy. Any ICP notes, banned-word lists, or capability boundaries you already trust. Ad exports if you want the ads skills validated against live data. Numbers you will publish need sources in the room.
How long does it take?
Brand Kit Sprint usually lands in two to three weeks once interviews are booked. Full Installation runs three to five weeks with deeper sessions and team training. Positioning and Installation adds rebuild time; plan six to eight weeks when the frame has to move first. The 90-day AEO Update sits on the calendar after handoff.
What is not included?
No CMS page builder. No image generation. No CRM or marketing automation wiring. No SEO rank tracking. No campaign calendar or budget plan. No sales battlecards. The plugin writes and audits. Publishing, design, and ops stay with your team.