I help enterprise software companies build better content and tell better value-based stories. Many of the stories use innovative content marketing and data visualization techniques, so sales organizations convert and retain more customers.
My content and stories have been featured on TechCrunch, USA Today, The Next Web, Dark Reading, and many technology sites and blogs. Several of the stories have been chosen as presentations at Dreamforce, Droidcon, Interop, and hundreds of my own webinars. My content predominantly resides in AI, automation, DevOps, Security, and Mobile.
Today, I run marketing for Krista Software. Krista is an Intelligent Automation platform that helps connect people and systems. Before automating everything with Krista, I worked at a mobile security software company, Zimperium. At Zimperium, I was responsible for content marketing and demand generation for Zimperium’s mobile application development business. I performed research on mobile app security and consulted customers on mobile vulnerabilities and how to remediate cyberattacks in the apps they build for customers and employees.
Prior to Zimperium, I worked at CA Technologies enabling application delivery and operations professionals to build better enterprise applications in less time. Many of my projects were devoted to selling pre-production software for application delivery, release management, and DevOps. At CA, I constructed and contributed to an award-winning industry blog servicevirtualization.com to maintain thought leadership and SEO for service virtualization software.
Before moving over to CA, I advised software development organizations while at a Dallas startup, ITKO. ITKO invented the service virtualization concept and a software suite called LISA, which CA acquired in August 2011. Broadcom has since acquired CA Technologies.
Time devoted elsewhere consists of speaking at events, producing and hosting a podcast, researching and being social on technology, riding my bike, barbecuing, and finding innovative marketing techniques and ideas to tell stories. Please check out some of my selected projects and let me know if I can help. If you have a question or an idea on sales, marketing, the podcast, feel free to contact me at scott @ thescottking.com, LinkedIn, or Twitter, and I’ll get back to you as soon as I can.