I build and install the AI systems marketing teams run on, and I do the positioning work when the story is what’s broken.
For six years I ran marketing at Krista Software, an agentic AI platform enterprises use to deploy AI across their business processes. I owned the story: the category language the whole company used, the content engine behind it, and the research that got us cited. Most people didn’t believe the product until they saw it, so my job was to make them believe it before the demo.
The last two of those years changed how I work. I stopped writing everything by hand and started building the systems that write: a library of reusable AI agent skills for content, brand voice, competitive analysis, SEO briefs, and lead triage, each governed by a quality rubric strict enough that the output ships without a rewrite. Most teams are using AI to produce mediocre content faster. The work is building the judgment into the system.
What I do now
AI content and agent systems. I install the skills, workflows, and rubrics so your team produces on-brand work at volume without a human rewriting every draft.
Answer engine optimization and search. Getting your company named in AI search results, plus keyword intelligence, competitive gap analysis, and content briefs against the queries your buyers actually run.
AI in the revenue stack. ICP scoring, account classification, and inbound lead triage, so the pipeline your marketing produces gets sorted before it reaches a human.
Positioning, messaging, and executive thought leadership. Category definition, product narrative, competitive differentiation, and the bylines and talk tracks that carry them, for when the story is the thing that’s broken.
I work best with agencies and companies that need agentic-AI depth, CMOs whose teams are producing AI content nobody reads, and founders who can build the product but can’t yet describe it.
A few results
Made krista.ai the cited source in AI search for “enterprise brain,” the category term I built the content program around. As of September 2026 it is the answer returned for what an enterprise brain is and how to build one.
A single organic article contributed $150,000 in revenue.
A nationwide AI survey placed in Fortune, Forbes, Yahoo Finance, and Digital Information World.
The Union podcast reached 10,000 downloads and views in its first nine months.
Before Krista
Zimperium, where I was Director of Marketing for mobile security, ran product marketing for the zIAP and zScan products, and grew pipeline 75% to $2.8M.
CA Technologies, supporting application delivery professionals and creating the award-winning industry blog servicevirtualization.com.
ITKO, a Dallas startup that invented service virtualization and the LISA software suite, acquired by CA in 2011.
My work has appeared in Fortune, Forbes, TechCrunch, USA Today, VentureBeat, The Next Web, Dark Reading, and DZone. I have presented at Dreamforce, Droidcon, Interop, and New York’s Tech Forum.
Outside of work
Cycling with The Texas Irish, barbecuing, and finding better ways to tell B2B stories.
Thanks for reading,
Scott