Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at …
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Melanie Ofenloch ( @DallasWineChick ) was a successful marketing executive at one of the largest marketing firms and saw social media as a new frontier. She wanted to learn what it could do for her clients so she jumped on Twitter. Tweeting for a couple of months, Melanie found her only followers were people working …
Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting …
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Travel…Everyone has their horror stories from lost luggage, delayed flights and reservation systems that seem to only stall when you travel and never inconvenience anyone else. Very seldom do we hear a story that entails a positive experience. This is one of those stories so be sure and bookmark this page and refer to it often. A …
Recently I was questioning some theories on the big social networks. My theory was that every social networking (via a platform) only works if you know how to work it. But, once you figure out how to work it then they change it and you have to modify your methods a bit. The real theory …
Ditch Every Network for LinkedIn | Infographics
I use Gmail a lot because it is easy flexible and good from almost anywhere. There are some neat add-ons and plugins for Gmail and one of those is Rapportive.com. I saw a video on how to have a guessed email validated with the plugin from Rob Ousbey so I downloaded it just in case. …
Read more “How @Twitter Got Relationship Marketing All Wrong”