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You are here: Home / Archives for strategy

The Marketing Value of History – Rich Jurek

April 26, 2018 by Scott King

The Marketing Value of History – Rich Jurek

In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”. Sponsors This episode of The Scott King Show is sponsored by […]

Tagged with: branding, storytelling, strategy

The Search for Marketing Strategy – Adam Pierno

December 7, 2017 by Scott King

The Search for Marketing Strategy – Adam Pierno

Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or […]

Tagged with: Jargon, Overcast, strategy, The Goal, The Phoenix Project

Growth Marketing Risk – Laurent Bouty

November 9, 2017 by Scott King

Growth Marketing Risk – Laurent Bouty

Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and […]

Tagged with: AI, analytics, Influencer Marketing, Nike, strategy, Tim Ferriss

Content Marketing & SEO – James Norquay

October 12, 2017 by Scott King

Content Marketing & SEO – James Norquay

James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus […]

Tagged with: ahrefs, crazy egg, deep crawl, google, growth hacking, inbound.org, metrics, moz, neil patel, screaming frog, search engine land, semrush, SEO, strategy, tenon.io

How to Relaunch a Global Brand – Josh London

August 17, 2017 by Scott King

How to Relaunch a Global Brand – Josh London

Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It’s mission is to enable a global audience make the smartest technology purchase decisions through it’s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh […]

Tagged with: branding, strategy

How to Hire an Expert – Nikki Pechet

June 15, 2017 by Scott King

How to Hire an Expert – Nikki Pechet

Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the Thumbtack marketplace to complete projects all over the country. Thumbtack provides a platform for professionals to find […]

Tagged with: content marketing, hiring, strategy

How to Create a Marketing Plan – Dave Chaffey

June 8, 2017 by Scott King

How to Create a Marketing Plan – Dave Chaffey

Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which […]

Tagged with: content marketing, elearning, hubspot, marketo, Martech, strategy

Marketing with Purpose – Vineet Mehra

May 11, 2017 by Scott King

Marketing with Purpose – Vineet Mehra

Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great detail what makes great brands and explains how the culture at […]

Tagged with: branding, strategy

How to Execute a Marketing Strategy – Josh Goldberg

May 4, 2017 by Scott King

How to Execute a Marketing Strategy – Josh Goldberg

Strategy has typically been a service far removed from the teams responsible for execution — something we see on both the client and agency side. The result: executing teams don’t have clear guidelines for what they are solving and products don’t deliver the expected results. As marketers use more Agile methods, the strategist has new […]

Tagged with: strategy

Sales Role Specialization – Aaron Ross

March 30, 2017 by Scott King

Sales Role Specialization – Aaron Ross

Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this […]

Tagged with: inside sales, metrics, Predictable Revenue, Sales Development, social media, social selling, strategy

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