Scott King

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You are here: Home / Archives for growth hacking

Working Smart – Dave King

February 28, 2019 by Scott King

Working Smart – Dave King

Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana’s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from […]

Tagged with: growth hacking, growth marketing, Martech

How I Tested 75,000 Pieces of Content – Brendan Kane

December 20, 2018 by Scott King

How I Tested 75,000 Pieces of Content – Brendan Kane

Growth strategist Brendan Kane has constructed applications, platforms and campaigns for celebrity clients for Taylor Swift, Rihanna, Katie Couric, Michael Strahan, and supermodel Adriana Lima. Brendan authored ”One Million Followers: How I Built a Massive Social Following in 30 Days” and provides some of the stories resident in his book. Listen in to find out how […]

Tagged with: content marketing, growth hacking, growth marketing, psychology

Hacking Humans – Juan Felipe Campos

November 15, 2018 by Scott King

Hacking Humans – Juan Felipe Campos

In this episode I am talking with Juan Felipe Campos or “@juannikin.” Juan is a Silicon Valley-based growth hacker and VP of Tech and Partner at Manos Accelerator via Google Launchpad. Juan consults startups on growth and customer acquisition. Throughout his career Juan and his team have grown several online communities exceeding 100,000 members. He […]

Tagged with: brain science, content marketing, Facebook, growth hacking, growth marketing, psychology, Twitter

The Growth Marketing Playbook – Jon Brody

March 1, 2018 by Scott King

The Growth Marketing Playbook – Jon Brody

Jon Brody (@ThePokerCEO) is the CEO at Ladder. Ladder is a growth marketing agency helping companies navigate and implement thousands of available tactics to grow revenues. In this episode, Jon talks about his company’s growth marketing playbook, successes, failures and how his  professional poker player past helps him market more effectively. Sponsors This episode of […]

Tagged with: B2B, growth hacking, growth marketing, metrics

How Sales and Marketing Can Use AI – Chad Burmeister

February 22, 2018 by Scott King

How Sales and Marketing Can Use AI – Chad Burmeister

In this episode I talk with my friend, Chad Burmeister ( @scalexai ). Chad is the is the co-founder and CEO of ScaleX. Chad and I talk about some of the complexities that still exist inside sales and marketing teams when trying to use personalization and role specialization. Chad provides some technology examples of how […]

Tagged with: AI, growth hacking, inside sales, sales, social selling

Content Marketing & SEO – James Norquay

October 12, 2017 by Scott King

Content Marketing & SEO – James Norquay

James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus […]

Tagged with: ahrefs, crazy egg, deep crawl, google, growth hacking, inbound.org, metrics, moz, neil patel, screaming frog, search engine land, semrush, SEO, strategy, tenon.io

Growth Marketing is Not a Hack – Eddie Yoon

September 7, 2017 by Scott King

Growth Marketing is Not a Hack – Eddie Yoon

Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is […]

Tagged with: growth hacking, metrics

Growth Marketing – Sean Sheppard and Will Bunker

February 9, 2017 by Scott King

Growth Marketing – Sean Sheppard and Will Bunker

Sean Sheppard (@seanasheppard) and Will Bunker (@wbunker) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, […]

Tagged with: growth hacking, sales

Six Personal Branding Tips – Cynthia Johnson

February 2, 2017 by Scott King

Six Personal Branding Tips – Cynthia Johnson

Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of […]

Tagged with: brand development, growth hacking, social media, social selling

Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks

January 5, 2017 by Scott King

Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks

Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of people who can attend from any given organization.  But the obstacles of high-budgets, large event management […]

Tagged with: DevOps, growth hacking, metrics, webinar

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