Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum
Causal Marketing – Matt Bull
The Marketing Value of History – Rich Jurek
Moneyballing Brand Economics – Edgar Baum
Contemporary Branding – Justin Foster and Emily Soccorsy
Simplicity is the Ultimate Sophistication – Alan Siegel
How to Relaunch a Global Brand – Josh London
Marketing with Purpose – Vineet Mehra
