Lydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She’s currently at OneSignal, a SaaS company that […]
Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum
Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The […]
Causal Marketing – Matt Bull
Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working […]
The Marketing Value of History – Rich Jurek
In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”. Sponsors This episode of The Scott King Show is sponsored by […]
Moneyballing Brand Economics – Edgar Baum
Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a […]
Contemporary Branding – Justin Foster and Emily Soccorsy
Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers […]
Simplicity is the Ultimate Sophistication – Alan Siegel
Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, […]
How to Relaunch a Global Brand – Josh London
Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It’s mission is to enable a global audience make the smartest technology purchase decisions through it’s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh […]
Marketing with Purpose – Vineet Mehra
Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great detail what makes great brands and explains how the culture at […]
Storytelling as a Business Competency – Billee Howard
Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and […]