Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The …

Speak Like Your Ideal Customer – Jeffrey Shaw

This episode is all about writing and creating content using your customer’s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His latest book, LINGO, helps business owners and entrepreneurs understand their ideal customer on …

Creating Long Form Content – Miles Anthony Smith

Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform solid keyword research using a reputable tool. How to curate content with solid on-page SEO elements. Then, how to push your content out for initial clicks and links. 3 Phases for Longform Posts Solid keyword research …

Chatbots – Peter Lisoskie

  Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a  shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time …

Contemporary Branding – Justin Foster and Emily Soccorsy

Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers …

Limit Buzzwords – Theresa Lanowitz

Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular “IT Superhero Series” of books. In this episode, Theresa …

Using Machine Learning to Mine Social Media Data – Lou Jordano

Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at …

The Search for Marketing Strategy – Adam Pierno

Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or …

How to Create Personalized Videos at Scale – Eric Porres

The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or …

How I Won Webinar of the Year

Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars …