This is a simple workflow diagram and a set of steps you can follow to set up an automated demand generation system.
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At this point you have your ” Why Do Something?” and “Why Do Something with Me?“. If you don’t, no big deal but realize you are missing 66% of what you need to create the foundation of your marketing and sales efforts. Are you comfortable with your previous 2 whys? Do you know why your […]
Once you come up with your “Why Do Something?” it is time to determine your “Why Do Something with Me?”. Spend a lot of time on these two topics for your product or service. By a lot I mean days or weeks. Involve others in your company that have a vested interest in selling more […]
If you want to convince or persuade someone to do something you need to think like them. Not think like them in a how to sell sense but in a “Why do I need this?” sense. It is really that simple. You see, if you can’t answer this question for your prospect…yes, FOR your prospect […]
What is your why is a way to introduce strategy. This is a sales and marketing strategy exercise. It is not a short exercise but one that can translate to any product or service regardless of industry or time. Why? “Why” is great if you are on one side of it and annoying when on […]
Personifying your community or campaign is an important step in connecting with a digital audience. Creating a character is vital for recognition and evolution of your community and creates a constant for your members as you modify content or themes. You need a personality so your audience, prospects or customers can identify with a real person. Who […]
By now you should know why you are building your community. Obviously, this varies depending on your goals but be sure and come up with concrete answers or at least very accurate estimations for your Why Do Something? Why Do Something Now? Why Do Something with Me? Once you have answered these questions and have […]
I am not going to spend a lot of time on this because frankly there are a million websites on this. There isn’t a best or worst way to set up all of your channels but be forewarned there isn’t a silver bullet other than writing your own content. You must have your own site and or […]
Webinars are a great way to generate new leads from your existing list.