I get my fair share of unwanted introductory emails in my inbox. I know, its a way of life and I have to deal with it. I also represent these introductory emails since I send a lot of email to people I don’t know in order to formulate relationships.
Intro or cold emails are both easy and hard. They are easy to write and send with email automation software but they are often ineffective because the sender is too broad. The more you tailor the email the smaller the list gets and the better the results. This increases work hours but overall results will be better than just sending the same message to everyone on your list.
Over the past 3 weeks I have received several cold or out of the blue emails. I found a disturbing pattern prevalent in my inbox and I think it is both creepy and lazy. Many contain a phrase that really sticks out and is immediately flagged as an unwanted email.
The pattern?…”Reaching Out”
“Reach out” or “reaching out” is creepy. Reaching out is something a kidnapper would do when grappling their prey. On the flip side, reaching out is also an act of desperation someone may display in a dire situation and in need of help. Either way it is a poor tactic in order to get to know someone you don’t know. Just go to the airport and reach out to someone you don’t know when they get off the plane. They’ll give you a strange look for sure.
I ran a search in my inbox to find some of the worst culprits. I pasted them below word for word after deleting any personal or identifiable information. I would love to see your comments on whether you get these emails, too. If you are writing these emails, STOP!
I hope this finds you well. I wanted to reach out directly about a new venture I’m working on
Reaching out as I understand you oversee Marketing strategy
I hope all is well. I am reaching out to you in regards to an opportunity to bring added exposure and buzz to _____________
Here’s why I’m reaching out: we love working with companies who we think
are doing innovative things.
Hello, I was inspired to reach out to you because you may not be getting the best research and analyst advice that is available…
I wanted to reach out and introduce myself as your _______ contact.
I was hoping to see when a good time would be to reach out to discuss your strategies
I am reaching out because my team’s research highlighted your firm, _______, as a key player in the IT Security Solutions.
I wanted to quickly reach out on behalf of my company, ________, because I noticed you are in …..
As the new Director of Client Development at ___________ I am reaching out to introduce myself and ensure you have my contact information moving forward.
I was inspired to reach out to you because…
I wanted to reach out and introduce myself as your _______ contact with the hopes of igniting a conversation on how best we can serve your marketing needs.